Aomih
A strategy-led hospitality design studio shaping how brands, spaces, and communities connect.
Discover the World of Aomih
The Heart of the House
Aomih is a hospitality-driven design and strategy studio specializing in brand worlds, social communities, and experiental-centric spaces.
From digital platforms to physical spaces, we build brands like environments — intentional, layered, and rooted in human experience. Our work starts at the intersection of story and strategy, crafting ecosystems where people feel something, stay a little longer, and come back for more.
Where people and strategy meet hospitality thinking.
Ay-Oh-Me
The Meaning of Aomih: My Joy
Aomih (derived from Ayomi) translates to “my joy” — a nod to beginnings, connection, and the things we build with heart. Rooted in the name Ayomide, meaning “my joy has come”, the word carries a sense of arrival, presence, and purpose.
Variations of Aomih are traditionally used as a gender-neutral name across regions of Sinhala, Yoruba, and Japanese culture — a quiet reflection of what we aim to create: brands and spaces that feel like belonging, wherever you are.
Because joy builds better worlds.
What grounds Us
A practice shaped by story, strategy, and the spaces in between.
We design for the brands building worlds around their people.
Building a brand is about shaping the spaces, stories, and systems that guide how people gather, connect, and experience your brand—wherever they meet it.
We work with hospitality brands, social communities, creative founders, and experience-driven businesses who understand that design is foundational when it is prioritizing the look and feel as well as function. It’s how it feels when someone attends and event, walks in the door, clicks a link, signs up for a membership, sees your viral video, and enters your world for the very first time.
Everything we build is grounded in strategy and informed by research, driven by insight, and shaped around the people it’s ultimately built for. The decisions we make are never arbitrary. They’re backed by the understanding of your audience, your industry, your values, and your vision.
Every project we take on is a balance of vision and structure—imagination grounded in intention. We build brands like ecosystems, carefully crafted to grow with you, serve your community, and make space for what’s next.
And because no two brands—or their people—are the same, we approach every project like a new world to explore. Custom frameworks. Collaborative thinking. Layered strategy built around how the brand actually lives.
We believe in building brands people want to be part of and spaces people want to come back to.
This is why we exist—point, blank, period.
The Way We Build
Hospitality at the core. Strategy in every layer. Experience by design.
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Hospitality is nature. It centers people. It’s how we build brands that move differently, operate intentionally, and connect beyond transaction.
Whether in service, product, community, or space—centering people is how brands build trust, loyalty, and love. Every layer of our process folds in hospitality. From how we lead strategy, to how we guide brand behaviors, to how your audience feels when they meet you. It’s structure and softness working together. Systems that support connection. Stories that meet people where they are and invite them in. As a foundational principle, hospitality is a practice.
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Your brand lives in the memory of those who have experienced it — and in the imagination of those who have yet to.
Every interaction, from first discovery, to final checkout, to the last goodbye. An opportunity to create belonging, immersion, and meaning. We create for those moments. The seen and unseen. The front-of-house and the back-end systems that carry it.
Brands today exist everywhere—online, offline, in space, in the minds and in story. Our job is to design for all of it. To build experiences that hold attention, shape perception, and linger long after someone has left. Because every detail matters. And every standard sets the tone.
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Good brands are built twice: first in thinking, then in doing.
Strategy is the framework. It’s how brands create clarity, make decisions, and design intentionally for the future. It’s the foundation that guides your voice, your visuals, your systems —and most importantly, your evolution.
Every project begins with questions. With insight. With understanding not just what we’re building—but why it matters, who it’s for, and what happens when they find it.
We design brands to last—because they were built with reason from the start.
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Design should look good and your brand it should work even better.
We build brands with structure. Systems that create consistency without rigidity. Guidelines that scale without losing soul. Foundations that evolve without breaking.
How do we do it? We connect directly with your audience and analyze insights into tangible frameworks that make sense for you and your team. We have the capacity to think big picture in all of the small-tiny little details to build foundations that can be shaken up and moved around.
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The best work happens in conversation, connection and partnership. This is why we work alongside founders, teams, and internal creatives to build brands from the inside out. Transparent process. Shared language. Clear tools. We immerse yourself into your brand and connect with it at a foundational level.
Brands are living things. The people closest to them should feel equipped to keep them alive. No ego. No guesswork. Just building together—alongside founders, teams, and people who care about how their brand shows up.
While our capabilities span far and wide, it’s intentional. Our model gives you an agency partner who can think big, work deep, and move seamlessly across brand, space, and experience.
Working with us means less handoff, fewer emails, and more momentum. We’re built to work deep, think wide, and stay close to what matters most — your audience, your vision, and the details that bring them together.
In Good Company, the foundation we stand on
Aomih was built on years of experience designing for others. Our founder and team bring a shared background in hospitality, interiors, and strategy—working with brands at every scale to create spaces, systems, and stories that stay with people. This is the foundation we carry into every project we lead.
The lineage of experience with Aomih The Founder, and our team.
The Humans Behind the Aomih
Our Team, Your Team.
Pacific Standard or Studio Standard—it depends who’s asking
Operating across time zones, working like locals
Out Of Office, Kind Of.
Creative Leadership On Your Terms.
Fractional Partnerships,
Built without the Payroll.
Senior-level strategy and creative leadership for brands building big, moving fast, and evolving often.
Gain senior-level access to your team without the overhead of building one in-house. From strategy and creative direction to interior leadership and messaging, our director-level fractional services bring experienced guidance exactly where you need it most.
We lead from within — guiding internal teams, shaping new ventures, or supporting projects already in motion. Strategy, interiors, messaging, or brand experience — built to move you forward. Set up your team and bring us in early. Bring us in often. Bring us into the room.
Our Studio Keepsakes
Curious who we love? Explore our favorite things, tools, and friends.
From our corner
The things that keep us going. Explore our friends, partners, and collaborators.
Every story starts somewhere. It all starts here.
Built to Connect, Made to Collaborate.
Freelancers, Founders & Future Teammates.
The Aomih Collective is a growing list of creative partners, collaborators, and specialists we trust to build bold, thoughtful work alongside us.
Designers. Strategists. Interior experts. Storytellers. Producers. Operators. People in between titles. People leading their field.
This is our go-to circle for project-based work — shaped by shared standards, clear process, and creative excellence. When the right project comes up, this is where we start.
Join the Aomih Collective
Founder, Independent or in-between? Full-time or freelance? We want to know you.