Art & Creative Direction
Translating abstract ideas into design people feel, worlds people move through, and stories they carry with them.
Vision made visible.
Translating visions into feelings where story moves through space, detail, and design.
The throughline. The quiet, deliberate shaping of how something feels before it’s even seen. A translation of vision into rhythm, emotion, and coherence. Design, art, and creative direction is where that vision finds its footing—where story lands in texture, in tone, in tempo. It’s an instinctual knowing of when to pull back, when to push forward, and when to let the space speak for itself.
We guide ideas from intention to execution. We lead teams, shape environments, and build the kind of world people want to step into—visually, spatially, emotionally. From brand campaigns to built environments, photo styling to production moments, we make sure every detail feels like it came from the same world. We step in early, hold the vision close, and shape the decisions that define how a brand is felt—across art direction, creative leadership, styling, spatial design, and immersive story-building. We build cohesion from the beginning—guiding you with us, or in the hands of a future partner.
We lead from the concept forward.
Creative Direction
Translating behind emotion into Form
Creative and design direction is the formulation of how a brand moves by shaping systems of storytelling, visual language, and spatial logic long before the execution begins. We build the connective thread between storytelling, spatial logic, and visual identity to lead projects from intention through execution. From new hotels to multi-part productions, we guide the process with clarity, memory, and movement, ensuring that every detail reflects the brand’s soul. This is the unseen infrastructure that gives brands detail weight to bring momentom of bringing visions into reality. We collaborate closely, direct cross-functional teams, and hold the emotional throughline so the creative heart stays intact.
Art Direction
Where concept breaks into Atmosphere
Art direction translates feeling into atmosphere. We move beyond visuals into how something feels, sounds, and lingers—setting the tone, level of execution, and material language of an experience. We reach deeply into the sensory experience to turn an idea into something people can see. It’s the lens through which emotion becomes visual facets through color, texture, light, proportion, composition. It’s the quiet guide through visual decisions between identity, space, campaigns, and content. From defining pricing decks to campaign content, we ground emotion into design systems that reflect the world you want your audience to step into. Every detail belongs to the same framework with intentionalality, and choice.
Alchemy
From Vision to Real World
We work at the intersection of story, behavior, and experience to translate ideas into design that resonates. We’re in the room early, steering the ideas that others build from. Our direction blends editorial instinct with spatial storytelling, surrealist cues, and emotional resonance. We shape worlds where visuals become communication tools and moments become memory. Blending strategy, sensory cues, and story into tangible outputs, and the vision that pragmatically aligns with your ROI. We are intentional, every frame, gesture, and activation is crafted to balance play and presence, boldness and quiet, concept and clarity. We build design languages that land where they need toand function how they are supposed to.
Brand Campaign & Story Development / Brand & Hotel Concepting / Art Direction for Brand Shoots / Environmental & Interior Direction / Identity & Visual Language Direction / Guest Experience & Journey Mapping Ideation / Event & Popup Worldbuilding Concept / Hospitality & Amenity Activations / Editorial Art Direction / Spatial & Set Styling Direction / Conceptual Moodboarding / Fractional Creative Direction
Brand Campaign & Story Development
We lead concept creation and visual worldbuilding for brands launching new collections, spaces, or ideas. We build campaign language, moodboards, and directional assets that define what the audience sees, feels, and remembers.
Brand & Hotel Concepting
We shape creative direction for new or evolving brand platforms, hospitality properties, or branded initiatives. We establish the look, feel, language, and foundational story before design begins.
Art Direction for Brand Shoots
We direct brand photography, styling, and shoot environments that align visual identity with storytelling. We lead casting, spatial design, and prop styling to build images that evoke brand emotion.
Environmental & Interior Direction
We work with your internal team at a conceptual level to curate brand-led interiors — from hotels and retail spaces to content studios and experience zones. We ensure cohesion between form, mood, materials, and story.
Identity & Visual Language Direction
We translate strategy into visual DNA through art direction, creative briefs, and mood-led systems. These assets inform your branding, style guides, and long-term design coherence.
Guest Experience & Journey Mapping
We choreograph how guests move through a brand environment, from first impression to final memory. We map rituals, transitions, and environmental touchpoints that hold story through action.
Event & Popup Worldbuilding
We build temporary environments and experiences that feel permanent in memory. From popups to dinners, launches to installations, we translate your concept into a transportive world.
Hospitality & Amenity Activations
We shape the creative structure behind brand activations — from guest kits and rituals to signature services and content moments. We align surprise with strategy.
Editorial Art Direction
We direct editorial styling and visual themes for both digital and print brand features. We partner with publications, photographers, and in-house teams to bring your world into frame.
Creative Systems & Briefs
We build the tools that make your creative scalable: shoot briefs, brand books, vision decks, and team-ready playbooks. These assets translate vision to execution.
Spatial & Set Styling
We style for impact — from event tablescapes to interior vignettes and commercial shoots. We ensure each detail supports the atmosphere of the experience.
Conceptual Moodboarding & Decks
We craft visual and sensory concept decks that set the tone for internal alignment or external production. These become your north star for creative execution.
Fractional Creative Direction
We step in as ongoing partners for brands without full-time creative leads. We provide continuity, vision, and leadership across evolving creative needs.
Ideas in motion. Notes from the process. Strategy at work.
From the Boards,What We’re Pinning Lately
A collection of items to preview what’s been catching our eye.
Drag, collect, and build what speaks to you.
Design is felt before it’s known.
The senses lead, memory lingers. Start here and let the rest unfold.
Creative Clarity, On Call between the big moves
Austin
We’re Helping You See It.
For small brands and big concepts.
Sometimes, you just need a sharp eye, a second brain, or the kind of calibration that shifts everything into focus. These sessions are designed to move things forward — when you’re in the thick of it, almost there, or still unsure where to begin.
We’ll sit with you, moodboard with you, map the path forward. Bring your Pinterest boards, your half-finished decks, your Post-It wall. We’ll bring clarity, systems thinking, and the creative direction to help you get unstuck — gently.
Available to book anytime—whether you’re refining a look, mapping a guest journey, or building the bones of something new. Our specialties include hospitality, events, architectural spaces, social communities, food & bev, and experience-driven brands—but we’re open to all businesses who are prioritizing, humans, design and experiences.
One hour. Three hours. Designed to keep good design within reach.
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Consistent creative oversight
Align every campaign, space, and shoot under a clear, connected direction.
Interim creative leadership
Step in with senior-level guidance across vendors, timelines, and teams.
Brand evolution support
Support the pivot, refresh, or expansion of creative systems and identity.
Available for short-term projects, launches, and ongoing brand direction.
The Calibration Session
Quick, intentional, and made to meet you where you are.
A focused hour to align, adjust, or build clarity around your next creative decision. Perfect for brand leads, in-house teams, or solo creatives who need a second eye and a new way forward. From styling direction to spatial concept feedback—this session clears the clutter and unlocks motion.
Base, 60 minutes $375
The Charette Session
Space to explore, refine, and build momentum.
This is where ideas stretch their legs. We’ll co-create systems, build out story arcs, refine visual worlds, and bring clarity to cross-disciplinary projects. Great for early-stage concepts or teams needing direction that holds both creativity and cohesion. We’ll bring structure to your ideas and set you up to keep going with confidence.
Base, 180 minutes $950
The Discovery Call
See if we’re the right fit for deeper collaboration.
For those looking to work with Aomih on a full creative direction or design scope. We’ll walk through your goals, context, and vision—and outline how our process could support yours.
Kindly note that we will not be concepting during this session.
20 Minutes — Complimentary Free with project inquiry
These sessions are consultative and conceptual — not a substitute for formal brand strategy or creative direction. You’ll walk away with notes, visuals, and clearer momentum, but not a packaged presentation or deliverable. This is a creative check-in with a trained director — not a final destination, but a guided, inspiring pause on the journey.
Creative Clarity, On Call between the big moves
Your Design partner, Embedded in your brand.
Senior-level creative oversight for brands building , scaling, and evolving.
If your team needs ongoing creative leadership, we step in where vision needs to move.
We lead your design team, build a new one, or fill the gap while you find the missing pieces. Work with us as your Fractional Design Director to keep creative systems sharp, aligned, and moving forward — without needing a full-time hire.
supporting clients across sectors:
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How we lead when the brand needs direction, cohesion, and creative control.
We ensure the core of your brand doesn’t just look good — it holds together across every output. We guide visual systems, storytelling architecture, and vendor alignment from the inside out.
Key Support Functions:
Creative system oversight during rebrands, pivots, or launches
Partner/vendor direction across campaigns, packaging, and digital
Daily creative decision-making support for internal teams
Voice, image, and visual standard alignment
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Bringing experiences, human-centric principles and emotion to lead the creative lens across space, service, and brands.
We guide how your brand is felt in real life, from styling to guest journey to visual identity across environments. Whether embedded into a space’s launch or supporting a hospitality group, or elevating the membership package of a coworking location—we lead with atmosphere and clarity.
Key Support Functions:
Direction across signage, wayfinding, and brand presence in space
Partnership and micro activation installation opportunities.
Oversight of styling, interior atmosphere, and brand activation
Creative bridge between interior design, operations, and marketing
Support for concept-to-opening brand implementation
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For launches, activations, and experiences that need a lead that can alchemize ideas that are unique build communities.
We lead through worldbuilding and guiding the visual language, guest flow, creative team, and energy of the experience. From run-of-show to styling guides, we keep the concept intact and the chaos in check.
Key Support Functions:
Direction across styling, signage, and brand alignment in space
Visual guardrails for vendors and experiential production teams
Conceptual ideation for programs, installations, and activations
On-site or remote leadership through production and execution
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When internal teams need top-down creative thinking for launches, collateral or evergreen content.
We embed inside content, marketing, or brand teams to maintain creative quality across visual assets, art direction, and production needs.
Key Support Functions:
Oversight of brand shoots, content development, and campaign assets
Support for evolving visual systems and maintaining story alignment
Creative approvals, brand styling, and asset reviews
Available by monthly, quarterly or annual, credited retainer opportunities.
Available for short-term projects, launches, and ongoing brand direction.
Creative alignment that focuses on the details
Maintain cohesion across campaigns, content, interiors, activations, and team deliverables — without losing the original intent.
Leadership when and wear it counts
Taste, Timing, and Trust
Flexible cadence, senior-level thinking
Made for ideas, launches, growth and complexity
This role may include strategic insight, but formal brand strategy can be added into the fractional scope. Whether you need someone to sit in, lead creative, guide new concepts, or build an internal system — this is creative leadership built around you.
the heartbearer of creativity
We do this work because we feel the room before we fill it. Before the visuals, the systems, the styling. We’re already inside the story, attuned to the undercurrent that makes everything feel connected. We believe creativity lives in the instinct and the structure, in the light, the silence, and the details that draw us closer to each other. A glimmer of space where direction becomes design, shaping how a brand moves in tone, in presence, in motion. We translate the synchronicities between thought and space to make something real. To make others feel.
Design as a gut feeling
Bring Us Into the Room
We’ll hold the vision, guide the build, and help you bring it to life.
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