SaSha Rachel, CIDQ. Founder & Creative Director

Founder, Creative Director • Brand Developer • Cert. Interior Designer

Hello, I am the Creative Director and Founder of Aomih. With over a decade of experience across interiors, brand strategy, and experiential design, I’ve built Aomih as a response to what I felt was missing in the industry—spaces, brands, and systems that truly feel like something. Design, hospitality, and human connection have always been my language—even before I had the words for it. My background is in interior architecture, but along the way, I picked up brand strategy, visual storytelling, and a deep love of systems thinking. At its core, though, my work has always centered around people. How we gather. How we interact. How we feel seen.

Aomih was created as a home for this kind of work—a studio that shapes brands and experiences around how people connect. Whether we’re building strategy, launching campaigns, designing third places, or mapping out community activations, our goal is always the same: make it feel real. Make it feel like something. Strategy doesn’t have to feel cold. Community doesn’t have to be accidental. Brand doesn’t have to be surface-level.

We blend intentional strategy with meaningful design. helping brands tell deeper stories, build spaces and systems people want to return to, and create strong frameworks that grow with you—not just for you. Beyond the strategy guides and creative direction, my greatest joy is helping our clients move their vision forward in a way that feels aligned, exciting, and long-term. From shaping brand worlds to curating event frameworks, my goal is always the same: bring clarity to the process, elevate what already exists, and build experiences that leave a lasting imprint. You bring the vision. We’ll help shape the path forward.

P.S. I can help your spicy brain find the center of your business.