SaSha Rachel | Aomih SaSha Rachel | Aomih

Brand Strategy

Brand Strategy

Brand Strategy
Brand Positioning
Industry Research & Insights
Messaging & Story Systems
Audience & Market Research
Brand Voice & Language Architecture
Customer Journey Mapping
Guest Experience Frameworks
Placemake & Worldbuilding
Event Playbook
Business Modeling & Frameworks
Collaboration & Partnership Strategy
Playbooks & Growth Roadmaps
Amenity & Activation Programming
Naming
Concept Development

Read More
SaSha Rachel | Aomih SaSha Rachel | Aomih

Visual Design

Design Systems

Visual Identity Design
Brand Marks & Logo Systems
Typography & Type Styling
Brand Color Systems
Iconography & Micro-Visuals
Brand Guidelines & Spec Books
Web & Digital UI Design
Packaging & Label Systems
Editorial Layout & Print Design
Collateral & Brand Touchpoints
Signage & Wayfinding Systems
Identity-Driven Interior Assets
Digital Asset Systems & Templates

Read More
SaSha Rachel | Aomih SaSha Rachel | Aomih

Interiors

Interior Design & Architectural Design

Full-Service Interior Design & Architectural Design Services
Hospitality Design
Commercial Design
Multi-Family Design
Guest Experience & Spatial Programming
Material, Finish, & FF&E
Space Planning & Flow Strategy
Amenity Design & Activation (with THRDSS)
Environmental Graphics & Signage
Wayfinding Systems
Construction Documentation
BIM Modeling & 3D Visualization
Fractional Design Direction

Read More
SaSha Rachel | Aomih SaSha Rachel | Aomih

Copywriting

Copywriting

Voice & language systems
Messaging architecture
Brand storytelling
Naming
Copy style guides
Web Copywriting
Packaging Copy
Programmatic Copy
Print collateral & Brochures
Campaigns & Tagline Writing
Content Hierarchy Planning
Confirmation & Signage
Email & Digital Comms
Social Copy Systems
Ritual Language & Sensory Cues

Read More
SaSha Rachel | Aomih SaSha Rachel | Aomih

Creative Direction

Art + Creative Direction

Brand Campaign & Story Development
Brand & Hotel Concepting
Art Direction for Brand Shoots
Environmental & Interior Direction
Identity & Visual Language Direction
Guest Experience & Journey Mapping Ideation
Event & Popup Worldbuilding Concept
Hospitality & Amenity Activations
Editorial Art Direction
Spatial & Set Styling Direction
Conceptual Moodboarding
Fractional Creative Direction

Read More
SaSha Rachel | Aomih SaSha Rachel | Aomih

Activations & Programming

Activation & Programming

Amenity Space Programming (via  Aomih’s THRDSS Brand)
Quarterly Activation Roadmap Development
Signature Event Series Curation (Member + Semi-Public)
Seasonal Cultural Programming Strategy
Brand & Space-Specific Community Events
Bespoke Event Series for Member Engagement
Curated Cultural Collaborations (Artist, Chef, Designer-In-Residence)
Event Framework Design for Internal Execution
Member-Only, Invite-Only, and Public Access Planning
Space-Integrated Brand Moments & Micro-Events
Partnership Activation & Revenue Model Strategy
Curated Supper Clubs, Talks, & Creative Salons
Pop-Up & Launch Concepting
Cultural & Community-Led Activations
Signature Series & Seasonal Programming
IRL Brand Campaign Activation
Spatial Styling for Activations & Installations
Experiential Installation Design
Event Storytelling & Set Direction
Event & Exhibition Series Design
Installation & Interactive Moment Design
Seasonal Activation Kits
Sponsorship & Partner Activation Support
Turnkey Activation Playbooks & Strategy

Read More
SaSha Rachel | Aomih SaSha Rachel | Aomih

Experience Design

Experience Design

Arrival, Dwell, & Departure Moment Design
Guest Journey Mapping & Immersion Frameworks
Daily, Weekly & Seasonal Rituals Strategy
In-Room & On-Site Brand Integration
Multi-Sensory Spatial Touchpoint Planning
Hospitality Layering for Brand Environments
Community & Member Experience Systems
Brand Programming for Physical Spaces
Signature Amenity Planning & Service Design
Brand Storyboarding Across Interior Flow
Scent, Sound, and Sensory Systems Integration
Team Experience Mapping (Back-of-House Cohesion)
Guest Communication & Confirmation Strategy

Read More
SaSha Rachel | Aomih SaSha Rachel | Aomih

Content

Content Studio

Monthly Content Creation
Creative Campaign Concepting
Hospitality-based Lifestyle Photography & Reels
Influencer Partnerships For Hospitality (Coming Soon)
Brand Zine & Print Design
Content for Hospitality & Human-centered Brands
Branded Photoshoot Art Direction
Copy & Caption Pairing
Visual Storytelling for Digital Platforms
Editorial Image Curation
Narrative-Driven Visual Series

Read More