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Founder, Creative Director • Brand Developer • Cert. Interior Designer

Hello, I am the Creative Director and Founder of Aomih. With over a decade of experience across interiors, brand strategy, and experiential design, I’ve built Aomih as a response to what I felt was missing in the industry—spaces, brands, and systems that truly feel like something. Design, hospitality, and human connection have always been my language—even before I had the words for it. My background is in interior architecture, but along the way, I picked up brand strategy, visual storytelling, and a deep love of systems thinking. At its core, though, my work has always centered around people. How we gather. How we interact. How we feel seen.

Aomih was created as a home for this kind of work—a studio that shapes brands and experiences around how people connect. Whether we’re building strategy, launching campaigns, designing third places, or mapping out community activations, our goal is always the same: make it feel real. Make it feel like something. Strategy doesn’t have to feel cold. Community doesn’t have to be accidental. Brand doesn’t have to be surface-level.

We blend intentional strategy with meaningful design. helping brands tell deeper stories, build spaces and systems people want to return to, and create strong frameworks that grow with you—not just for you. Beyond the strategy guides and creative direction, my greatest joy is helping our clients move their vision forward in a way that feels aligned, exciting, and long-term. From shaping brand worlds to curating event frameworks, my goal is always the same: bring clarity to the process, elevate what already exists, and build experiences that leave a lasting imprint. You bring the vision. We’ll help shape the path forward.

P.S. I can help your spicy brain find the center of your business.

Lead Messaging Strategist • Copy Architect

Oh, hey there…I’m Elle, a copywriter and launch strategist helping brands grow sustainably with intentional, strategic messaging.

I started my career creating content for companies like Linktree and Forbes Advisor, and over the next four years evolved from a content writer into a copywriter into a strategist. Today, I specialize in writing high-converting sales and brand copy, planning messaging strategies, and helping brands plan successful launches, led by data & market analysis.  

I’ve always been a creative and curious person, but I’ve also always had a logical mind when it comes to problem-solving. These two things have shaped my approach to copy and messaging - unique content that stands out and sounds good - but that's also grounded in the ‘why’. 

High-converting copy and messaging needs to come from a place of strategy - it has to speak to your audience, elevate the rest of your brand strategy, and be based on real data, not just guesswork. 

Ultimately, my goal is to go beyond just copy, and partner with brands to create messaging strategies that are sustainable, authentic, and successful. I use conversion coaching to empower audiences into action, instead of short-term tactics like fear and shame - because my job is to help you build a successful marketing strategy and build a loyal, engaged audience that feels seen and that continues growing with your brand long into the future.   

And - my job is to help you create a brand voice, write copy, and build a messaging hierarchy that feels good, brings out the parts of your brand that matter, and that feels like you. 

Head of Pawspitality • Emotional Support Strategist

Bellamy keeps things running behind the scenes. Between strategic naps and mid-call cameos, he makes his presence known when it matters most. Known for pacing through productivity blocks, meowing during turning points, and hopping on camera when clarity is needed. He checks in, sits close, and reminds us to pause when things get too serious. Consider him quality control for energy, focus, and the occasional commander of min-meeting belly rubs.