Dear Studio / Thoughts From Our Desk
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A weekly read from the desk of Aomih.
Written softly, read slowly. Dear Studio is our Sunday journal — a rhythm of writing meant to sit beside you while the coffee brews. Each entry traces the shape of creative work, small observations, and the questions we ask when building something that matters.
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Entry NO. 001 Instagram just got private…And I have feelings
Instagram’s latest feature lets you post private reels. Think: members-only content without the platform leaving the building. What started with Billie Eilish putting all her followers into close friends… and the launch of broadcast channers–social media has now turned into brands building inner sanctums. Private accounts. VIP content drops. Carefully manicured close-friend lists. And I’ll be honest — I’m not sure how I feel about it.
Because here’s the thing: I love intimacy. I love strategy. I love giving your people something that feels like it’s just for them. But there’s something about this shift that feels... different. A little disorienting. Not bad, but blurred and a little meh.